SEO in Trivandrum

 Search Engine Optimization simply refers as 'SEO'. The process of SEO is to improve your website visibility and reachability for you business in Google. Business are used SEO for improvising the engagement of peoples towards the site. Search engines are usually use bot to crawl pages on the web from sites and collecting information.

SEO is the main part of digital marketing because peoples make searches every seconds for the information about the product and services. Search is a primary source of getting more traffic towards the businesses. SEO is the foundation of marketing system, when businesses understand about the site users needs and wants.

SEO are two types:

• On page SEO
• Off page SEO

ON PAGE SEO

On page SEO are done on the website and webpages. On page SEO also known as on-site seo. SEO practice of optimization web pages to improve a website's search engine ranking.

On page SEO factor:

1. Title Tag
2. Meta Description
3. Headings
4. URLs
5. Image Alt tag
6. Internal Linking
7. Content

Title Tag:

Title tag is an HTML element that specify the title of web page. It appeared s a clickable headline for search results and it is important for the user experiences. Title tag should be around 55-60 characters long only. It Must be a attractive title.

Meta Description:

 Meta description refers as an brief summary of a webpage in the results of search. Meta description leads to increase the click through rates. The description must be in unique and interesting. The length of meta description should be in 50-160 characters long.

Heading Tag:

Heading tags are the HTML. It is used to identify the headings on webpages. The hierarchy goes from H1 to H6.

URLs:

URLs or Uniform resource locator is a web address that we enter into a browser to access any webpages. URLs are commonly called Link. 

Image Alt Tag:

Alt text or Alternative Text describes what on the image and function of image.

Internal Linking:

Internal Links are links that go from one page to another page of same domain. They are commonly used as main navigation.

Content:

Content is an most element part of any pages. It is the most essential for ranking keywords. Content is an important one.   

OFF PAGE SEO

OFF page SEO refers to take action from the outside of webpage and webiste. Off page optimizations are;

• Article Submission
• Social Bookmarking
• Blog Commenting
• Classified Submission
• Guest Post Submission

Article Submission:

 Article Submission is the writing of article and publish it on third parties websites. Article submission leads to the traffic by publishing articles on the popular directories. Article submission is an long term activity in SEO. The article should be unique and informative, always use content relevant keywords.

Social Bookmarking:

Social bookmarking sites are the best site to boost website reach. When bookmarking webpages or blog post on social bookmarking websites, it leads high gaining of traffic to webpage or blog.

Blog Commenting:

Blog commenting is an active interaction between the blogger and blog readers. It the great way of exchanging new ideas and thoughts. Blog commenting are also helps to attract traffics.

Classified Submission:

Classified submission is the process of posting ad campaign over classified sites. It is the one of best ways to increase products or service visibility in other search engines.

Guest Post Submission:

 It is the practice of posting blog on to the another person's blog to build relationship, authority, exposure and links. It helps to get more drive traffic to your own blog. Benefits of Guest blogging:

-Build brand awareness

-Build relationship

-Boosts authority

-Reaches new audience

-Drive traffic to their website

-Gross social media followings